- Posted by Amy
- On June 13, 2017
This post contains affiliate links – I only link to brands that I use or trust.
This post is to help all of you work at home mums. Mums who are running a business from the kitchen table so that you can stay at home with your little ones. That’s why I’m really excited to share this post with you. How I used Pinterest and Convert Kit to increase e-mail subscribers by over 400% in just 4 weeks.
My 5 Step Plan to Growing your E-Mail List
Create a number of freebies that your target market or readers will love. If you have more than one freebie then you will attract lots of different people within your target market and increase your reach.
2. Create several great images to Pin for Each Post
Pinterest is a great driver of traffic to blogs. The aim is to create a graphic that looks good and has a message that compels people to click on the image so they can find out more. This can be tricky so I would suggest trying out several different graphics. They don’t all need to be on your actual blog post, simply upload them directly to Pinterest and link to your post.
3. Join relevant Pinterest Groups
Pinterest groups are fantastic for expanding your reach within your niche. They are particularly good if you don’t have a lot of followers on Pinterest. I use sites like Pin Groupie and the group board directory on Pin Junkie to find group boards on parenting and printables. Usually each group board has instructions for you to follow to join.
4. Pin regularly
Pin regularly. I pin around 5 or 6 pins about 6 times a day. I try to do a lot of this in the evening when readers in the USA are awake as the USA is my main market. Experiment with pins, see which pins are popular – it will help you when you are designing future pins.
5. Set Up an E-Mail List
Referring back to step 1 – create lots of freebies. Freebies are the number one reason that I switched to ConvertKit from Mailchimp after 2 months. I used Mailchimp because it was free to build my e-mail list (to 81 subscribers). Mailchimp is not designed to provide a variety of opt in options.
Using Mailchimp I had to set up a separate list for each freebie that I wanted to give away. I was having to export and import subscribers into a master list in order to send out my monthly newsletter. It was time consuming and also meant that subscribers were being counted twice, or three or more times if they downloaded more than one freebie.
I found out that ConvertKit was running a free month trial, so I signed up so that I could see the difference and test which would suit me better. It is much easier to use (for my requirements) than Mailchimp and I have increased my subscribers by over 400% in less than 4 weeks (all during my free trial).
The growth isn’t purely down to ConvertKit – There was also the cumulative effect of Pinterest driving increased traffic to my site, but my conversion rates (percentage of people that signed up to my e-mail list after visiting my blog) have increased from an average of 8.46% to 26.23% since I switched.
If I can do it, anyone can. You can sign up to ConvertKit by clicking this link: http://mbsy.co/hBh3w (disclosure – I will receive a commission if you sign up through this link)
If you don’t have an e-mail list and want to start one or if you have one but want to put a plan in place to grow that list quickly then make sure you access my 6 page monthly planner printable. You can get your hands on the latest one here: